Food markets are constantly evolving and highly competitive. The company Statista predicts that there will be an annual sales growth of 3.79% in this market in Europe until 2027.
It is crucial to make your product stand out from this flood of food products.
TCA offers you unique added value thanks to our many years of experience in the food industry and in gastronomy and our in-depth expertise, which will help you to take your product to a new level.
The five stages of product development
The product development process is a five-phase plan that covers the development of a product from initial conception to market launch. This process helps to divide tasks and organise cross-departmental collaboration.
It is important to us to make all phases of product development as lean and efficient as possible in terms of costs and time. To this end, it is crucial to determine the concrete goal of each individual phase. In this way, the overall process can be structured in a targeted manner and successfully completed.
01
Ideation
The first step is customer-oriented design thinking, in which we approach the usability of the product primarily from the consumer's point of view.
02
Proof of Concept (PoC)
In the PoC phase, the technical feasibility of the potential idea is proven and unnecessary investments in the development of the product are avoided.
03
Prototyping
This is an essential and interactive phase of the process, because now a physical demonstration of the product idea is created and tested close to the customer.
04
With the help of user feedback, the product is further optimised and focused on solving the consumer's core functionality, with the aim of achieving a clear user need.
05
Product Rollout
We have tested the development and marketing strategies with success, now it's time to market your new product.
We support you individually, discreetly and dutifully in the development of your desired product using, among other things, data-based trend analyses, calculate nutritional values and determine nutri-scores.
Our specialisation in sub-areas of product development
Recipe development
We have the most modern high-end equipment and can develop unique recipes with nutritional value calculation and prototype for all food areas either according to your detailed specifications or only with the information of your "Dos and Don'ts".
Foodpairing
We have two decades of proven, unique knowledge about the harmonious combination of foods, consciously creating a multi-sensory harmony in your product to create a long-lasting, unforgettable pleasure experience.
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Fine tuning
Culinary expertise, a high level of product understanding and a precisely sensory trained sensibility make it possible to get the last percentages and the WOW effect out of your product, which is so important for the consumer.
Design-to-Cost (DTC)
The three most important success factors for a positive outcome of a DTC process are clearly defined goals, creativity and analytical skills. By combining different methods, we can achieve cost savings in the mid to high double-digit percentage range.
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Trendscouting
Through our data-based trend analysis, we can give you a market advantage in determining your raw materials and thus influence the process of brainstorming and developing new products in an innovative way.
Cost-benefit analysis
For sustainable and long-term operational or process optimisation, the multi-stage cost-benefit analysis with the aim of assessing the advantages and disadvantages in monetary terms and creating a transparent, comprehensible basis for decision-making has proven helpful.